Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
Jacques Mizen –
A truly well thought out, detailed and practical look at critical items necessary to effectively and efficiently manage a shopping center.
Your statement, “A Jack of all trades and Master of finding the right person for the job at hand” couldn’t be more apt. Although not for everyone, as some may find it overwhelming, managing a shopping center is not rocket science, as long as you have the right person who ensures that all departments are properly managed in line with the Landlord’s strategy and vision for the mall. Agreed, that a good communicator with strong ethical relationship building skills is not negotiable.
Really enjoyed the style and tone of this book. It’s not the typical textbook style copy and paste. It has a more friendly, down to earth and practical feel. A nice easy read.
Each chapter is simple and reader friendly yet encapsulates all relevant steps necessary from A – Z, with sufficient detail and examples to ensure a proper understanding of the topic at hand.
A definite must for all newbies!
Jordache Ramsaran –
This book is an excellent read for all Centre Managers, Commercial Facilities Managers, Building Managers, Operations Managers, Leasing Managers within Shopping Centre Management. It truly keeps one interested with a refreshing approach and invaluable information which some would only get studying a course or qualification in these respective fields.
It is definitely worth the read and worth a 5 star rating! I am truly impressed, this book is my new best friend not just for my current role but future roles as well!
Cinovea Smedley –
I wish I had this book when I was appointed Centre Manager. The book is user friendly, practical and covers all aspects of managing a mall. This is a must have guide for anyone wishing to enter this exciting, dynamic, ever-changing yet frustrating industry. Whether you are a Shopping Centre Manager or represent any one of the roles ie Facilities Manager, Leasing Manager, etc attached to the industry, this book is a great point of reference.
Having worked in South Africa and abroad, this book is an excellent guide to managing your centre professionally and practically.
I highly recommend this book and it definitely deserves five stars.
Karin Retief –
A perfect start to an exciting career ahead for all our new property managers
Thank you, Johan
Cornelius Erasmus –
A very well-crafted practical guide. Every young and up and coming retail property professional should read this.